pleats please

To say that I'm not really into fashion is something of an understatement. Even as a fan of photography, I find that fashion photography tends to cycle through periods of everyone having to do the same style du jour, which rarely does anything other than leave me cold. There are, of course, exceptions, but for the most part it's just not my thing.

That being said, one designer that I've found intriguing over the years has been Issey Miyake. Many of his creations appear to straddle the line between clothes and art objects. One of his signature lines is Pleats Please, garments that are based on a technologically novel method of manufacture where the fabric is first cut and sewn and then sandwiched between layers of paper and fed into a heat press, where they are pleated.

Recently, Miyake introduced a new print advertising campaign for Pleats Please that is simply sublime. Examples below.

(via Gradient)