One of the cool things about the internet is that there seems to be an almost never-ending supply of intriguing micro-worlds to discover.
Just this week stumbled across the web site of a company called theory11. They basically produce tutorial videos that teach magic tricks and card manipulation ("flourishing"). They provide the typical Web 2.0 community features and seem designed to project a vaguely urban/underground vibe.
They also produce promo videos for their products that are rather entertaining in their own right. Here are a few:
Thread by Wayne Houchin
Riot by Dan Hauss
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